Film Logs
Follow along on our corporate video production adventures
What Not To Do When You Need A Video For Your Business
When it comes to filming a video for your business or corporation, there are a few mistakes that people often make. Here are a few of them: Try To Film It Yourself Unless you are a professional videographer, attempting to film your own business video is quite risky....
3 Skills To Look For When Hiring A Producer
Film producers have to wear many hats because they are often seen as the captain of the ship. Whether the ship sinks or floats is up to the producer. They are responsible for every aspect of the film that has to do with time and money. Having this responsibility is...
Production Slang – Hey Kid. Hand Me A C47!
From time to time, one of our clients will have a question they don't want to ask in front of our crew. They'll usually call me over and whisper their query, almost embarrassed that they don't know the answer. Almost always, these questions revolve around some...
The Key to Effective Storytelling Marketing: Ethos, Pathos, & Logos
Ethos, Pathos, and Logos. So you’ll probably remember these three words from a high school English class or maybe you’ve never heard the words at all and you think it sounds like gibberish. Well – it’s not gibberish. It is actually a brief checklist to help you make...
What Video Marketing Can Do For Your Business
As a successful business owner, you already know how important marketing is to making your business thrive. Video Marketing, more specifically, is an especially important tool in today’s day and age. We are living in a time where people are spending less time on the...
Why Video Works
There are many reasons to use video as a core tool in your business’ marketing plan. So many, in fact, that it can often become overwhelming. This info-graphic should help to pull the most important reasons to use video into focus. It shows why Video is a powerful...