When it comes to filming a video for your business or corporation, there are a few mistakes that people often make. Here are a few of them:
Try To Film It Yourself
Unless you are a professional videographer, attempting to film your own business video is quite risky. Although technology has come extremely far, this isn’t something you want to try and film with your smart phone. Investing in a quality film made by a professional business film production company will go a lot further and will produce results that you will be proud to show your potential customers and clients.
Wing It
If you’re planning on speaking on behalf of your company in your video, don’t try and wing it. Even if you are the type of person that performs well when put under pressure, planning a script of what you want to say can only make your video better. Try your best to rehearse a few times so that you can nail it once you are on camera. Keep in mind the speed of your words, practice your fluidity of speech, and make sure you’re not saying “um,” “uh,” or “like,’ too much.
Say Too Much or Too Little
A huge mistake that some amateur business videos fall victim to is saying too much or too little in their film. When writing a script for your video, it’s important to give enough information without overwhelming the viewer. When writing your script, take the time to consider what important information the viewer needs and what you hope to express in the video. Here are a few things that you don’t want to forget in your business video:
- Your business’ name
- Your business’ slogan
- What you do
- Cost or pricing
- Location
- Contact information
Pick One Person to Talk as the Centerpiece of the Film
When filming a business video, it can be tempting to focus only on one person, such as the CEO, but this isn’t always the best idea. Viewers don’t want to hear about what your business is, they want to see it and be able to relate to it. If you need more ideas on what to focus your video on, here are a few:
- A personal story
- Your unique office environment
- Customer satisfaction
- The making of your product
- The history of your business
Skimp on Quality
Just like you shouldn’t try to do it yourself, you also shouldn’t try and let your best friend’s son who is taking a photography class film your business video. Audio and video quality may not seem like a big deal, but they are a big deal if you don’t have it. Having low-quality audio can distract from getting your point across to your customers.
Here at RyCa Films we know what we should and should not do to make your business video great. Give us a call at (323) 484-3368 so we can get started on making you a fantastic video for your business. We can’t wait to see your business video’s vision come to life.
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