Starting a small business is an expensive feat. When it comes to marketing, it can be difficult to compete with bigger brands who have the funds to hire marketing professionals and create big, expensive marketing campaigns on a pretty frequent basis. But there’s good news! There are extremely efficient, yet still budget friendly ways to make the most out of your micromarketing budget. You don’t need a billboard on Times Square or a Broadcast Television commercial to be a success. Here’s what you need to know:
Use Your Free Resources
- Social Media. Social Media. Social Media. I can’t stress this enough. Many older business owners claim that social media is purely “a young man’s game,” or that their target market doesn’t use it, and while there may be validity to that point, social media is still a great way to reach exactly who you’re looking to reach. Start by covering all of your bases and making sure that your brand is consistent. Hootsuite should be in your vocabulary if it isn’t already. Instagram, Twitter, Facebook, Google Plus – these are non-negotiables when it comes to marketing your small business. They are mandatory. Make sure that your website has easy, user-friendly links to all of these sites. Not only is social media a great way for you to reach your audience, it’s a great way for your audience to reach you! Don’t be afraid to engage with users and ask them for feedback. You’ll be surprised what people are willing to tell you! You should also take the time to learn basic SEO principles so that you can learn how to rank locally. (This is especially important if your audience is primarily a local one!)
A Little Bit Goes A Long Way
- Now that we’ve covered social media, we need to talk about Ad and content promotion. Have you ever been browsing around on Facebook and suddenly notice that the suggested articles that Facebook wants you to read look like they were written just for you? That’s because they were! Facebook and Twitter have affordable Ad promotion that you should take advantage of. It allows you to decide exactly who is going to see your advertisement! Cool, right? I know. Also, If you can’t afford a marketing specialist, arrange a meeting with a marketing consultant so they can at least point you in the right direction. Make sure you ask every question you may have so that you can get your money’s worth!
One Big Move
- Okay, enough with the little stuff (even though it’s important little stuff.) It’s time to pull out the big guns. We’re not joking around anymore. One big move can really set you apart from the rest of your competitors. What’s a big move, you ask? Well, a big move is going to cost you a bit more, yes, but the Return of Investment is likely to be huge. When deciding what your big move is, you need to decide what your long term and short term goals are for your business and what would give you a huge step forward in accomplishing them. Here are a few ideas for what a big move could be for you:
- A Public Free Event
- A Professional Business Video
- A Big Discount Promotion
RyCa Business Films is committed to providing quality, affordable films for businesses big or small. Want to take your advertisement and marketing to the next level? Give us a call at (323) 484-3368.