As a successful business owner, you already know how important marketing is to making your business thrive. Video Marketing, more specifically, is an especially important tool in today’s day and age. We are living in a time where people are spending less time on the couch watching TV, and more time on the Internet watching Buzzfeed videos. You may be wondering what that has to do with you? Before the internet, if you wanted to reach an extremely large audience you’d have to unload thousands of dollars on creating a commercial and buying ad space. Now, you have easier access to the audience you need, all you need to do is create the video and make it worth watching. Hiring a video marketing company to create an advertisement video for you may be the key to taking your business to the next level. The fact is – Video Marketing works, and here’s why:
Why Video Marketing Works:
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Seeing is Believing
- People don’t want to read about how something works, they want to see it. Show your consumer what you have to offer and why they should be interested in your services.
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Connections
- Have you ever noticed that you’re more likely to do a favor for a friend if they ask you in person than if they just sent you a text or an email? When you’re able to make a personal connection with someone, you have a greater chance of succeeding. Videos are able to reach a broader audience than text because of their entertaining quality, which increases the chance of a potential consumer making a connection to your business.
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Efficient Communication
- A corporate video can function on many different levels and be used for many different purposes. For example, the same video that is used for advertising your business can also be used as an introductory video for new employees. A marketing video can simultaneously show viewers what you have to offer, what your office culture is, and what your ideals are in an efficient and creative way that other methods of advertisement may not.
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Storytelling
- Think back to when you were a child. Story time was THE BEST TIME. This relates to the making a connection aspect that we previously mentioned. Telling someone’s story connects to people in a way that spouting off facts and statistics doesn’t always do. Let a video marketing company tell your business’ unique story. Your consumers will want to hear it.
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Sharing
- “Sharing” is a huge part of today’s Internet culture. Sharing is the “word of mouth” of the Internet. If you create shareable content, you’ve hit the jackpot. Videos are one of the most shareable types of content that you can create for your business. Make an outstanding video and let the consumers do the rest of the work for you.
How Do We Know?
Check Out the Facts
Video Analytics have helped us to learn about what works and what doesn’t
- According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is approximately 1.8 million words. That’s a lot of words.
- Forbes says that 65% of executives visit a marketer’s website after they watch their video.
- According to Unruly, if a person enjoys your video ad, it increases their intent to purchase by 97%.
- Youtube recently put out the statistic that more that one billion users visit Youtube each month.
- Implix recently found out that including a video in an introductory email improves the possibility of click-through by 96%.
- According to Insivia, viewers retain 95% of a message that they receive in a video and only retain 10% of a message that they read it in text.
- According to Comscore, 188.2 million people in the US watched 52.4 billion online content videos in December 2013 alone.
…And there’s ton’s more proof where that came from.
If you have never created any type of video content for your company, hiring a video marketing company can be the best thing for your business. If you have an old video, it’s time to update! Chances are, your business has a few new faces and fresh perspectives to show the world. For more information on video marketing in the corporate world visit Rycafilms.com.
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