Business video marketing is a major component in what is changing the marketing and advertising field today.
- 64% of consumers are more likely to buy a product after watching a video about it. (comScore)
- Watching an informative video about your business or product builds credibility, which gives your potential consumer an opportunity to trust you and your brand.
- 1.8 Million Words is the value of a one-minute video. (Dr. James McQuivey, Forrester Marketing Group)
- A picture is worth a thousand words, which apparently makes a video worth 1.8 million words. In a simple, one-minute video representing your business, you could say so much and reach so many consumers.
- Video attracts 2-3 times as many monthly visitors and doubles their time spent on the site. (MarketingSherpa)
- With a video on your business website, you are way more likely to have consistent traffic, which inevitably will also impact your consumer conversion rate.
- 200% – 300% is the percentage of increase in click-through rate when marketers include a video in their e-mail. (Forrester Marketing Group)
- Even simply including the word “video” in the subject line of the e-mail goes a long way in getting recipients to open and click-through. Business video marketing is powerful.
- 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (Internet Retailer)
- Watching a video about the product you are about to purchase gives more of a realistic idea of what it’ll be like once you have it. Internet users don’t want to just read about your product, they want to see it and know how it works.
- In 2017, 74% of all Internet traffic will be video. (Brainshark)
- Videos are reshaping the way the Internet operates. You don’t want to be the left behind in your business marketing tactics.
When it comes to business video marketing, RyCa Films knows what’s important. We strive to create the best video that represents your company’s product or service, mission, and values. If you are thinking about hiring a corporate video production service, give us a call at (323) 484-3368.
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