There are many reasons to use video as a core tool in your business’ marketing plan. So many, in fact, that it can often become overwhelming. This info-graphic should help to pull the most important reasons to use video into focus. It shows why Video is a powerful marketing tool. Click on the image for the full-size version.
VIDEO DRIVES TRAFFIC
Video tracks three times as many monthly visitors, doubles their time on site and increases organic traffic from search engines by 157%.
VIDEO RETAINS WEBSITE VISITORS
The average website visitor spends 88% more time on a website that contains video.
VIDEO CONVERTS LEADS
46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
VIDEO DRIVES ENGAGEMENT ON FACEBOOK
Facebook posts with video are given extra weight with algorithms, and have higher engagement rates than posts with just plain text or links. The combination of video and images is the key to super exposure.
VIDEO HELPS PR
Video in press releases equals more views. Each element of a press release is treated separately, and can attract its own audience. Videos are distributed to over 70 video-specific portals.
VIDEO CONVINCES CONSUMERS TO BUY
Visitors who watch product videos are 85% more likely to buy than visitors who don’t. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. Shoppers who viewed video on product pages were 144% more likely to add products to their carts than shoppers who don’t.
VIDEO IS A POWERFUL MARKETING TOOL
As you can see from this info-graphic, video is the most powerful marketing tool we have today. But just having a video is not enough. In order to really see results, the videos must be beautiful, compelling, have a clear message, and be watched. If you want high-quality video for your website, contact one of our directors today.
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